truTV Taking Over the Nation -- One Person at a Time

Yesterday you probably already read about Court TV's new name. truTV.

But is there something about the new brand they didn't announce yet?

Monday night I first found truTV in the trademark database, but I didn't really know what to make of it. Of course my requests for info went unanswered since Turner Broadcasting planned the official unveiling of truTV yesterday.

Well that was one trademark application. Turns out that Turner Broadcasting filed 34 trademark applications on July 3 and July 5, 2007 for five word marks:

• truTV
• iNation
• ViewerNation
• TrueNation
• truNation

The whole concept of iNation and ViewerNation goes hand-in-hand with a quote from Turner Entertainment Networks president Steve Koonin:

"Time magazine last year named 'you' as person of the year," Koonin said. "The first-person perspective is one of the guiding principles in differentiating our programming. Our new development and other shows take you right there. We're not trying to reinvent the wheel but broaden who we talk to and how we talk to them."

I'm just surprised that Turner Broadcasting didn't also protect

• uNation
• URNation
• MyNation

and a few others.