Friday, May 19, 2006

Ask No Questions and Hear Nothing About Lye

Exactly two weeks ago Disney filed docs with the USPTO to protect the word, Soapedia.

I thought the word was brilliant. A nice mash of two easily recognized words. A simple description for an online database for soap operas. A combination of eight letters that returns exactly ZERO results in a Google search.

Disney has been planning this site for a while — they registered the domain,, way back on February 23, 2006 — but it's done little with the site. Right now it just refers to the main page for SoapNet.

So disappointing. I really expected Disney and SoapNet to develop (or purchase) information that would rival and add a significant online video collection. Not yet.

I hope Disney doesn't make soap fans feel like an Emmy statue waiting for Susan Lucci.

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