Thursday, April 12, 2007

Lifetime Has Trust Issues

Or at least it appears that way.

Trolling through new trademark filings, I came across two new ones for Lifetime from April 5, 2007. Not for TV titles though. For taglines.

Lifetime trademarked two new slogans:
  • Can You Handle the Truth Thursdays
  • Who Can You Trust?
These phrases will be used predominantly in TV interstitials and other on-air ads.

I waited until later this morning to publish this post to give Lifetime an extra day to respond to by request for information. I sent an e-mail to Rhonda Hilario-Caguiat (senior editor,, but I received no reply. I was really hoping to learn what shows these new taglines reference because I don't even have a good guess.

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