Lifetime Has Trust Issues

Or at least it appears that way.

Trolling through new trademark filings, I came across two new ones for Lifetime from April 5, 2007. Not for TV titles though. For taglines.

Lifetime trademarked two new slogans:

• Can You Handle the Truth Thursdays
• Who Can You Trust?

These phrases will be used predominantly in TV interstitials and other on-air ads.

I waited until later this morning to publish this post to give Lifetime an extra day to respond to by request for information. I sent an e-mail to Rhonda Hilario-Caguiat (senior editor, LifetimeTV.com), but I received no reply. I was really hoping to learn what shows these new taglines reference because I don't even have a good guess.