NASCAR Cooks

NASCAR is the king of brand marketing; so I'm simply shocked it took so long to create a TV show based on the cookbook NASCAR Cooks.

The book was published in July 1998. NASCAR just filed documents with the US Patent & Trademark Office last week (March 23, 2007) to protect the phrase for "television programs in the field of dining and food preparation."

For once NASCAR was lapped on its own track.