Thursday, January 18, 2007

NY Times Potato

Potato.

What do you think about when you hear that single word? Me? I think of the awful joke about the blond. Every time.

What if you hear The New York Times and Potato in the same sentence? Don't know about you, but I think about recipes and restaurant reviews.

The times they are a-changin'

According to its trademark filing on 9 January 2007, The New York Times Company is protecting the phrase Potato for 'magazines featuring television and movie listings.'

I hate to admit that couch potato never came to mind.

BTW: The New York Times Company is trying really hard to branch out into TV and internet TV. Just look at their recent participation in Brightcove's $59.5 Million Series C Round of financing.

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