March Madness already?
On January 3, 2007 Viacom filed trademark docs for MTVU's Bracket Racket.
I have no other specific information on the phrase. I e-mailed Carlo DiMarco at MTVU requesting additional information, but I received no reply.
If I had to guess — and it'd be no fun if I didn't make a WAG — I'd say that MTVU will start hosting its own March Madness contest where visitors select their winners for the NCAA Men's (and maybe Women's) Basketball Tournament to compete for prizes. MTVU has a history of letting their visitors win.
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