Thursday, August 25, 2005

Niche Guys Finish Last

If someone asked you to write one sentence to describe what must happen for a company to deliver long-tail media to the masses, what would you write?

Here's what I would write.

A company must have access to catalogs of niches with enough accurate information and connectivity--both internal and external--so that a system can use filters, relationships and/or recommendations in a single interface to help a customer repeatedly find new and satisfying selections, regardless of the sales volume for those selections.

That's a mouthful. And it will definitely take more than one post for me to dissect that sentence. I'll start with niches for this post and then discuss external connectivity in a later post.

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