Monday, March 26, 2007

vsWild

Now that Versus has rights to the NHL, Major Indoor Soccer League (MISL), World Combat League and other professional sports, it only makes sense that it might spin off field sports onto a new, separate, dedicated channel.

What's my first clue? Outdoor Life Network, LLC filed documents with the US Patent & Trademark Office on March 1, 2007 to protect the phrases VersusWild and vsWild. Thankfully, it's not going the ESPN route and calling it Versus2. I like much more descriptive channel names, like those of the Starz networks.

OLN also registered the relevant domain names — vswild.com (Feb 28, 2007) and versuswild.com (Feb 27, 2007). Unfortunately, the domain names are just parked and offer no additional clues.

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