Thursday, November 16, 2006


VH1 is going to do its part increase awareness about autism and hopefully raise some cash for a good cause. Keep your eyes and ears open for "VH1 Classic's Rock Autism." I'm guessing VH1 will unveil "Rock Autism" for its 2007 campaign this January through April.

Based on their ten trademark filings on November 6, Viacom is planning a full assault. TV series and concerts. Fundraising. A series of public service announcements. Video games. Downloads. Clothes. Some of the items listed in the goods and services fields are pretty specific. I can't wait for "Rock Autism" Halloween costumes to hit the stores.

Even without the name, VH1 Classic already started its effort. Its auctioning a motorbike signed by Def Leppard and Journey on November 22.

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