Friday, January 06, 2006

Cell Begun Is Half Done

Just when you think every major player has already announced plans for delivering content to your mobile phone, along comes 20th Century Fox.

They haven't announced anything too specific yet. Sure, the division has a name, Fox Mobile Entertainment. Yes, it's produced mobisodes specifically for cell phones—but that content was distributed by a third party. And according to the Airborne Entertainment site, Fox has an overall strategy for wireless content distribution. I haven't heard much else though.

But rumor has it that Fox finally has a name for its own service. Drum roll please!


In case you were wondering, Fox registered just a few weeks ago.

Watch for the biz buzz on Mobizzo.

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