Moblogic

Or maybe moBLOGic.

Regardless of how the letters are capitalized, CBS Interactive is having Wallstrip start a companion news and entertainment series.

On October 2, 2007 CBS Interactive, Inc. filed a trademark application to protect Moblogic for "entertainment services, namely, an entertainment and news series."

Just prior to that, on September 20, 2007 Wallstrip registered the domain, moblogic.tv. Don't bother clicking through yet. The domain is still just parked for now.

Want more evidence? On the domain registration, Jeff Marks is listed as the administrative contact. If you don't know his name, you can read Jeff's Blogger profile and find out he's the co-exec producer for Wallstrip. But if you read a cached version of Jeff's blogger profile, you'll see a link to one of his blogs, moBLOGic, which is no longer active.