Thursday, October 18, 2007

Martha Stewart's Everyday Baking

If you love baking like I do, then you'll be happy to hear this TV news.

Martha Stewart will have a new show called ''Everyday Baking.''

On October 11, 2007 Martha Stewart Living Omnimedia, Inc. filed a trademark application for Everyday Baking. Of course, the word mark will be used for "Ongoing radio programs and television programs, online information, internet and mobile distribution of digital audio or audio-visual media." But you can also expect a line of bakeware and household utensils having this brand name.

Need more evidence?

Just ten days earlier on October 1, 2007, Martha Stewart Living Omnimedia, Inc. registered the domain names, and Nothing's there yet; so don't bother clicking through.

Still not convinced?

You can read last week's post at the New York Journals blog, which describes the five-week shoot.

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