Thursday, August 30, 2007

Netflix Set Top Boxes: Moving Forward?

You probably heard the rumors last year about Netflix working on a set top box, but nothing ever materialized. And then two months ago engadget reported on a focus group that tested set top boxes.

Looks like Netflix is moving forward like they mean it this time.

On August 21, 2007 Netflix filed a trademark application (SN 77260383) with the US Patent & Trademark Office to protect Netflix for new goods and services, specifically for "computer hardware, set top boxes and computer software, namely audio and video receivers and transmitters and computer software programs enabling receipt, download, playing, viewing, and rental of audio and video programming through the use of internet connections to computer hardware and receiver and transmitter apparatuses that connect to a television set or monitor." Sure sounds like Internet TV to me.

Just in case you were wondering: Netflix didn't apply for any similar trademarks in the past, and the vast majority of Netflix apps do end up as real products.

No comments: