Thursday, May 31, 2007


Didja ever think that you'd be able to use your cell phone to view, rate and discuss commercials and movie trailers?

Didja know that a major cable network plans to develop/brand this service?

Didja hear anything about Didja? Well, didja?

On May 21, 2007 Universal City Studios filed trademark documents to protect the word mark Didja for "online video archives of television commercials and movie trailers for registered users to participate in social networking such as voting, commenting, rating, and sharing with each other comments and discussion related to or generated by the archived television commercials and movie trailers."

But that's not all. On March 15, 2007 USA Network registered two websites — and Both sites are simply parked right now; so they provide no additional details.

My e-mail requesting additional information went unanswered, as usual.

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