Friday, June 30, 2006

Indecision Begins at Home

OK. You're on the marketing team at Scripps Networks. You have to create a new tagline for a website for crafts and hobbies, including sewing, quilting and furniture & antique collecting. What's your slogan?

Can't decide? That's OK. Apparently they couldn't either. Scripps Networks filed paperwork with the US Patent & Trademark Office to protect multiple taglines. All of these slogans have the form ''Make life ____. Start at home.'' How are they going to fill in the blank? Take you pick from the following:
  • beautiful
  • better
  • brighter
  • colorful
  • easier
  • exciting
  • fun
  • richer
  • surprising
Now that's covering your bases.

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